Unplanned Fame
We all have a need to be recognized for our talent, drive, and hard work. But what if something completely out of your control happens and you become famous for something else entirely?
That’s exactly what happened to Allison Stokke when she was only 17 years old. And you won’t believe the lengths she had to go through to get her life back.
In Her Blood
Californian girl Allison Stokke had been raised in a very competitive and athletic household.
David, her older brother, was a National level competitive gymnast. Their parents had always assumed that Allison would follow in his footsteps, and they were surprised when she didn't.
Another Passion
Gymnastics never ignited Stokke’s passion. But it wasn't long before she discovered pole vaulting and decided that it was her sport of choice.
Naturally competitive and athletic, she was a natural. By the time she was only 15 years old she was already well on her way to setting records.
Pole Vaulting Star
Allison Stokke quickly became one of the youngest pole vaulting stars of her time.
With many hours of practice and heaps of dedication, she vaulted 12 ft 6 in and won the US title in return. Incredibly, she was able to set a record at just 15 years old.
Modeling Part-Time
But Allison Stokke didn't just posess natural athletic abilities -- she was a also a natural beauty.
While she was a senior in high school and not throwing herself into pole vaulting, she spent her free time as a beauty model as a side gig for some extra income.
Breaking Her Own Record
By her senior year, and despite having broken her leg early on in her high school career, Stokke was already being recognized as a serious and competitive pole vaulter.
Vaulting 13 ft 6 3/4 in, she went on to beat her own personal record and she finished eighth at the national junior championships.
Becoming A Target
With Leather was an incredibly popular sports blog in 2007, with a huge male fanbase.
The viral site was especially notorious for objectifying women, particularly women in the sports arena. Unfortunately, Allison Stokke caught their eye and became their next target.
The Notorious Photograph
That year, a journalist for a California track and field website took an action photo of Stokke at a competition she was attending in New York and made the mistake of posting it online.
Unsurprisingly, the photograph quickly found its way to the With Leather website.
Going Viral
The original photographer didn’t exactly appreciate his work being used without his permission, under the headline, “Pole Vaulting Is Sexy, Barely Legal.”
He threatened to sue With Leather’s owner if it wasn’t taken down, but the photo had already spread to other sites.
Online 'Fans'
Stokke became the subject of a tribute site, which posted several images of her in pole vaulting competitions.
From there, the images spread through social media, and fan sites cropped up that garnered thousands of followers.
False Assumption
Stokke and her family had hoped her newfound internet fame would be only temporary, as most things of this nature are.
They couldn’t have been more wrong, and their struggle against the internet was only just beginning.
The Fandom Goes Overseas
It only took a couple of weeks before the effect of Stokke’s photos were felt around the world.
Comment pieces by The Washington Post, Los Angeles Times, The New York Times, the BBC, The Sydney Morning Herald, and the German weekly Der Spiegel all reflected on Stokke’s unwanted fame.
When Superfans Cross The Line
A million search engine results. Numerous fan sites devoted to Stokke’s physical appearance. Emails and photo requests.
Stokke had become an unwilling sex symbol, and for some internet fans, obsession became the next logical step.
Hiring Help
Eventually, Stokke and her family realized that her internet fame was a problem that was just too big for them to solve on their own.
She hired a media consultant to help handle the situation.
The Sports Interview
Stokke decided to try and shift the internet’s focus back from her looks to her athletic career.
She participated in an interview on pole vaulting techniques that was uploaded to YouTube, where it received over a hundred thousand views.
An Unwanted Effect
Unfortunately, the comments section of Stokke’s YouTube interview remained in a very dark place.
Rather than a discussion on her abilities as a pole vaulter, the majority of the comments instead focused on her sexual desirability.
Dad Steps In
Stokke’s father, Allan, happened to be a lawyer by trade.
He began the lengthy process of wading through a sea of internet comments to see if he could find something potentially illegal that could be used to shut down his daughter’s “fan” sites once and for all.
The CBS Story
Keep in mind that throughout all of this, Stokke was only 17 when the infamous photo of her was first published.
To highlight the dangers of young people who are sexualized over the internet, CBS aired a story focusing on Stokke and her own personal struggle.
A Mental Toll
Stokke never asked to be a sex symbol, and she unwillingly found herself in that exact position.
She found the constant leering “creepy” and “scary” and felt the need to ensure doors were locked behind her.
Allison's Anger
Stokke only ever wanted to be known for her athletic ability.
She told The Washington Post, “Even if none of it is illegal, it just all feels really demeaning. I worked so hard for pole vaulting and all this other stuff, and it's almost like that doesn't matter. Nobody sees that. Nobody really sees me.”
College Competition
During her freshman year at UC Berkeley, Stokke broke the school record with a vault of 13 ft 5 3/4 in.
By her sophomore year, she had added another 4 in to her length and finished eighth at the Pac-10 Championships and seventh at the MPSF Indoor Championships.
Keeping a Low Profile
By junior year, Stokke took a more academic focus on college.
While she continued to compete athletically, by her senior year at Berkeley, she only came in eighth again at the Pac-10 Championships and didn’t even qualify for the NCAA Championships.
Olympic Hopes
In 2012, Stokke set her sights on the London Olympics.
Although she had hit a personal best with a vault length of 14 ft 3 1/2 in, but the time of the US Olympic trials, she was unable to even clear the opening height.
Her Own Terms
Stokke has since gone on to do sportswear modeling, working for big-name companies like Nike in 2015 and Uniqlo in 2016.
She also did a series of videos for GoPro, which have received more than six million views on YouTube.
Finding Love
In 2017, Stokke began dating professional golfer Rickie Fowler.
Like Stokke, Fowler was something of an athletic prodigy, having been ranked the number one amateur golfer in the world for 37 weeks before hitting his 20s. The two became engaged in June.
Still Competing
Regardless of her placement in national rankings, Stokke continues to compete professionally.
In 2016, she placed eighth at the Chula Vista OTC High Performance Meet, and by 2017, she had improved enough to place third at the 2017 Austin Longhorn Invitational.